International Journal of Market Research Market Research Society
       May 16, 2008 

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CALL FOR PAPERS
Submit papers for the forthcoming special issue: Web 2.0

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

The International Journal of Market Research (IJMR) is the world’s primary source of cutting-edge thinking and ideas about market and social research.
Article Archive
Vol. 50, No. 3, 2008



Editorial
Peter Mouncey

Viewpoint – ‘Wither the survey?’
Mike Savage and Roger Burrows

Forum – Asking the age question in mail and online surveys
Benjamin Healey and Philip Gendall

Who shall live and who shall die? A case study of public engagement in health care planning
John May

Community-based participatory research: a case study from South Africa
Mélani Prinsloo

Negative brand beliefs and brand usage
Jenni Romaniuk and Maxwell Winchester

The myth of China as a single market – the influence of personal value differences on buying decisions
Zhang Xin-an, Nicholas Grigoriou and Li Ly

Retrospective two-stage cluster sampling for mortality in Iraq
Seppo Laaksonen

Book review – The emotionally intelligent team: understanding and developing the behaviors of success
Justin Gutmann

Book review – Measuring attitudes crossnationally: lessons from the European Social Survey
Adam Phillips


 Full Table of Contents & Abstracts



ARTICLE ARCHIVE
Subscribers can access the most recent 6 issues of IJMR via this site. The entire IJMR archive is held at WARC.com alongside articles and case studies from 30 of the world’s best sources.



50th Anniversary
To celebrate IJMR’s 50th anniversary, subscribers can access all the MRS medal-winning papers from 1961 to the present.

Click to view these landmark papers.

MARKET RESEARCH ABSTRACTS
Abstracts of new research thinking from leading journals. Free to subscribers.
A marketing paradox
Marketing Intelligence & Planning

“Everything and nothing”: habits of simulation in marketing
Marketing Intelligence & Planning

Surf tribal behaviour: a sports marketing application
Marketing Intelligence & Planning

Information overload: a cross-national investigation of influence factors and effects
Marketing Intelligence & Planning

Characteristics of early adopters in mobile communications markets
Marketing Intelligence & Planning

Linking quality improvement with patient satisfaction: a study of a health service centre
Marketing Intelligence & Planning

The influence of personal character on information communication and activity effect: an examination of non-profit cultural activities
Marketing Intelligence & Planning

An investigation of the effects of environmental claims in promotional messages for clothing brands
Marketing Intelligence & Planning

 
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