



| CALL FOR PAPERS |  |  | Measuring the value added by marketing: what is the role for market research?
|  |  | Measuring the value added by market research
|  |  | Research in the public sector |  |  | Valuing content in a digital world: the role of market research |  |  |  |  |  |  |
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| ABOUT MRS |  |  | The Market Research Society is the world's largest international membership organisation for professional research practitioners. |  |  |  |  |  |  |
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|  | RELATED SITES
| Warc | For full text access to the entire IJMR archive back to 1990, plus over 25,000 articles, case studies, research reports & summaries from over 30 international sources |  | | Bookstore | Information and online ordering for journal subscriptions, books and online services |  |
Market Research Society
The Market Research Society (MRS) is the world's largest international membership organisation for professional research practitioners. It serves over 8,000 members in more than 50 countries. All members are required to comply with the MRS Code of Conduct. To find out more visit www.mrs.org.uk. |