| CALL FOR PAPERS | | | Measuring the value added by marketing: what is the role for market research?
| | | Measuring the value added by market research
| | | Research in the public sector | | | Valuing content in a digital world: the role of market research | | | |  | | |
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| ABOUT MRS | | | The Market Research Society is the world's largest international membership organisation for professional research practitioners. | | | | | | |
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| | MARKET RESEARCH ABSTRACTSAbstracts of new research thinking from leading journals.
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