| ABOUT MRS | | | The Market Research Society is the world's largest international membership organisation for professional research practitioners. | | | |  | | |
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| | IJMR Young Research Writer Award 2011In an era where sound bites, twittering and presentations are increasingly used for communication, the International Journal of Market Research announced a new annual competition to demonstrate that young researchers today are capable of writing a persuasive, logically structured, engaging and evidence-based article on a market research methodological theme. The Award was open to either researchers working as practitioners or in an academic environment who have less than five years’ research experience. The winner was announced at the Research Awards Dinner in London on December 12, 2011.
WinnerSwitched On: A methodological innovation to overcome the research challenge of memory and measurement within media habits
Sara Sheridan, FirefishFinalistsOwnership and change: a case study of action research in Kenya
Rosie McLeod, TNS-BMRB
Auto-Ethnography: How Respondent Researchers Helped Bring Ethnography in from the Cold
Charlie Richards, Spring Research |
