International Journal of Market Research - Recent Issues



Sep 9, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

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	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

	IJMR Research Methods Forum: 'Start listening, stop asking' Peter Mouncey

	Learn to love procurement Louise Cretton

	Perspectives on data mining Niall M. Adams

	Do Institutions really influence political participation? Contextual influences on turnout and participation in the world's democracies Paul Whiteley, Marianne Stewart, David Sanders and Harold Clarke

	Consumer-based brand equity conceptualisation and measurement: a literature review George Christodoulides and Leslie de Chernatony

	The importance of social motives for watching and interacting with digital television Steven Bellman, Anika Schweda and Duane Varan

	Whose design is it anyway? Priming designer and shifting preferences Gorm Gabrielsen, Tore Kristensen and Judith Lynne Zaichkowsky

	Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL Frederic Marimon, Richard Vidgen, Stuart Barnes and Eduard Cristóbal

	IJMR Research Methods Forum: 'Start listening, stop asking': Co-creating the future - Get real: from the viewing facility to the real world Roy Langmaid

	Grown Up Digital: How the Net Generation is Changing Your World - Don Tapscott Alan Wilson

	Wonder Woman: Marketing Secrets for the Trillion-Dollar Company - Iain Ellwood with Sheila Shekar Eleanor Shaw