International Journal of Market Research - Recent Issues



Feb 9, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

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	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

	Editorial Peter Mouncey

	The faddish breakouts of ethnography Clive Boddy

	‘Connected research’ - How market research can get the most out of semantic web waves Niels Schillewaert, Tom De Ruyck and Annelies Verhaeghe

	A hybrid online and offline approach to market measurement studies Mike Cooke, Nick Watkins and Corrine Moy

	Rethinking data analysis - part one: the limitations of frequentist approaches Ray Kent

	Quantifying the extent of temporal decay in service quality ratings Svetlana Bogomolova, Jenni Romaniuk and Anne Sharp

	The conceptualisation and measurement of consumer value in services Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo and Morris B Holbrook

	Using statistical design experiment methodologies to identify customers’ needs Ruben Huertas-Garcia and Carolina Consolación-Segura

	Book review - Presentation Zen: Simple Ideas on Presentation Design and Delivery Daniel Wain

	Book review - A Very Short, Fairly Interesting and Reasonably Cheap Book About Qualitative Research Judith Wardle