International Journal of Market Research - Recent Issues



Sep 9, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

	Editorial Peter Mouncey

	Viewpoint – ‘Wither the survey?’ Mike Savage and Roger Burrows

	Forum – Asking the age question in mail and online surveys Benjamin Healey and Philip Gendall

	Who shall live and who shall die? A case study of public engagement in health care planning John May

	Community-based participatory research: a case study from South Africa Mélani Prinsloo

	Negative brand beliefs and brand usage Jenni Romaniuk and Maxwell Winchester

	The myth of China as a single market – the influence of personal value differences on buying decisions Zhang Xin-an, Nicholas Grigoriou and Li Ly

	Retrospective two-stage cluster sampling for mortality in Iraq Seppo Laaksonen

	Book review – The emotionally intelligent team: understanding and developing the behaviors of success Justin Gutmann

	Book review – Measuring attitudes crossnationally: lessons from the European Social Survey Adam Phillips