International Journal of Market Research - Recent Issues



Sep 7, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

	Editorial Peter Mouncey

	Commentary - How did the MRS Journal start? John Downham

	Viewpoint - Facebook: the future of networking with customers Ray Poynter

	Forum - Food for thought: shouldn’t we actually target food advertising more towards kids and not less? Juliet Strachan and Vincent Pavie-Latour

	Fifty years using the wrong model of advertising Robert Heath and Paul Feldwick

	Do data characteristics change according to the number of scale points used? An experiment using 5-point, 7-point and 10-point scales John Dawes

	Web surveys versus other survey modes: a meta-analysis comparing response rates Katja Lozar Manfreda, Michael Bosnjak, Jernej Berzelak, Iris Haas and Vasja Vehovar

	Improved scale development in marketing: an empirical illustration Nic S. Terblanche and Christo Boshoff

	Marketing research in Japan: from its emergence to the present Kazuo Kobayashi and Nicolaos E Synodinos

	Book Review - The 50-plus market Peter Mouncey

	Book Review - Super crunchers. How anything can be predicted Mike Cooke