International Journal of Market Research - Recent Issues



Sep 9, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

	Editorial Peter Mouncey

	Viewpoint - Measuring the right things Les Binet and Peter Field

	Viewpoint - Correspondence regarding ‘The choice between a five-point and a ten-point scale in the framework of customer satisfaction research’, by Pedro S. Coelho and Susana P. Esteves James Rothman, Pedro S. Coelho and Susana P. Esteves

	Forum - Small business market research: Examining the human factor Robert P. Hamlin

	Online access panels and tracking research: the conditioning issue Clive Nancarrow and Trixie Cartwright

	Using the repertory grid to access the underlying realities in key account relationships Beth Rogers and Lynette Ryals

	Development of a research tool for the elicitation of consumer response Tracy X.P. Zou and W. B. Lee

	Simple rating scale formats: exploring extreme response Gerald Albaum, Catherine Roster, Julie H. Yu and Robert D. Rogers

	Assessing mobile-based online surveys: methodological considerations and pilot study in an advertising context Shintaro Okazaki

	Book Review - The Cult of the Amateur: How Today’s Internet is Killing Our Culture and Assaulting Our Economy Winston Fletcher

	Book Review - The Long Tail: How Endless Choice is Creating Unlimited Demand Russ Lidstone