International Journal of Market Research - Recent Issues



Sep 7, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

	Editorial Peter Mouncey

	Viewpoint: Public Information – now’s the time to make it freely available Keith Dugmore

	Forum: Measuring the value of insight – it can and must be done Steve Wills and Sally Webb

	The live or digital interviewer - a comparison between CASI, CAPI and CATI with respect to differences in response behaviour Fred Bronner and Ton Kuijlen

	Researching mere exposure effects to advertising - theoretical foundations and methodological implications Anthony Grimes and Philip Kitchen

	The usefulness of the Basic Question - procedure for determining nonresponse bias in substantive variables: a test of four telephone questionnaires Henk van Goor and Annemiek van Goor

	How face influences consumption - a comparative study of American and Chinese consumers Julie Juan Li and Chenting Su

	Learning from giants - exploring, classifying and analysing existing knowledge on market research Agnes Nairn, Pierre Berthon and Arthur Money

	Book Review - The Mobile Revolution: the making of mobile services worldwide Peter M. Chisnall

	Book Review - Social Theory and Philosophy for Information Systems Mike Imms