International Journal of Market Research - Recent Issues



Sep 9, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

	Editorial Peter Mouncey

	Viewpoint - The commercial-academic divide: never the twain shall meet? Sheila Keegan

	Viewpoint - Response to ‘Client-driven change: the impact of changes in client needs on the research industry’ (IJMR, 48, 4) Bernice Hardie

	Viewpoint - Response to ‘Client-driven change: the impact of changes in client needs on the research industry’ (IJMR, 48, 4) Rowland Lloyd

	Forum - Media proliferation and the demand for new forms of research Adele Gritten

	Energy: igniting brands to drive enterprise value John Gerzema, Ed Lebar, Michael Sussman and Jason Gaikowski

	Roots marketing: the marketing research opportunity Clive Nancarrow, Julie Tinson and Richard Webber

	Segmenting food markets - the role of ethnocentrism and lifestyle in understanding purchasing intentions Bahtisen Kavak and Lale Gumusluoglu

	The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders Alastair Goode

	Conjoint respondents as adaptive decision makers Jon Martin Denstadli and Rune Lines

	Book review - International marketing research Peter M. Chisnall

	Book review - Uncertain judgements: eliciting experts’ probabilities Tony Proctor