International Journal of Market Research - Recent Issues



Sep 7, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

	Editorial Peter Mouncey

	Viewpoint - The importance of blogging Mike Cooke

	Forum - Understanding the buzz that matters: negative vs positive word of mouth Alain Samson

	Developing reliable online polls Nick Sparrow

	Comparing methods of brand image measurement Carl Driesener and Jenni Romaniuk

	Integrating marketing intelligence sources - Reconsidering the role of the salesforce Ken Le Meunier-FitzHugh and Nigel Piercy

	An empirical test of six stated importance measures Keith Chrzan and Natalia Golovashkina

	Can cross-national/cultural studies presume etic equivalency in respondents’ use of extreme categories of Likert rating scales? Catherine Roster, Gerald Albaum and Robert Rogers

	Book review - Media monoliths Mike Imms

	Book review - Mail and internet surveys: the tailored design method Peter M. Chisnall