International Journal of Market Research - Recent Issues



Sep 7, 2010

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CALL FOR PAPERS


	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

	Editorial Peter Mouncey

	Viewpoint - The splintered society Winston Fletcher

	Viewpoint - Response to ‘Commercialisation of childhood? The ethics of research with primary school children’ by Agnes Nairn Barbie Clarke

	Client-driven change - the impact of changes in client needs on the research industry Simon Chadwick

	Escaping the channel silo - researching the new consumer Hester Stuart-Menteth, Dr Hugh Wilson and Susan Baker

	Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing Anthony Grimes

	Predictive segmentation in action - using CHAID to segment loyalty card holders Laura Galguera, David Luna and M. Paz Méndez

	What the Audit Commission really thinks of consultation John May

	Book review - Strategic management: creating value in turbulent times by Peter Fitzroy and James Hulbert Peter M. Chisnall

	Book review - Statistical analysis of management data by Hubert Gatignon Tony Proctor