International Journal of Market Research - Recent Issues



Sep 7, 2010

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CALL FOR PAPERS


	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

	Editorial Peter Mouncey

	Viewpoint – Checks and balances David V.L. Smith

	Out with the new, in with the old Wendy Gordon

	Use of Monte Carlo simulation for the public sector: an evidence-based approach to scenario planning Roberto Foa and Melanie Howard

	The century of Bayes Joseph Retzer

	Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudinal responses Sverre Riis Christensen

	Audience experiences of media context and embedded advertising: a comparison of eight media Fred Bronner and Peter Neijens