International Journal of Market Research - Recent Issues



Sep 7, 2010

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CALL FOR PAPERS


	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

	Editorial Peter Mouncey

	Analysing customer satisfaction data: a comparison of regression and artificial neural networks Anne Martensen and Lars Gronholdt

	Online focus groups: an in-depth comparison of computer-mediated and conventional focus group discussions Fraser J.M. Reid and Donna J. Reid

	Comparing response distributions of offline and online data collection methods Pascale Meulemeester and Niels Schillewaert

	Sales promotions effects on consumer-based brand equity Elena Delgado-Ballester and Mariola Palazón-Vidal

	Cases as configurations: using combinatorial and fuzzy logic to analyse marketing data Raymond A. Kent