International Journal of Market Research - Recent Issues



Sep 7, 2010

LOG-IN


	Username
	Password
	Not a subscriber?

ARCHIVE SEARCH


	Register for free content alerts

CALL FOR PAPERS


	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

	Editorial Peter Mouncey

	The influence of children on purchases: the development of measures for gender role orientation and shopping savvy Clive Nancarrow and Julie Tinson

	The business world will never be the same: the contribution of research to corporate governance post-Enron Allan Hyde and Brian Gosschalk

	Response effects in a survey about consumer behaviour Vidal Diaz de Rada

	The effect of introductions on telephone survey participation rates Zane Kearns, Susan Benson and Mike Brennan

	Commercial and philanthropic sponsorship: direct and interaction effects on company performance Juan L. Nicolau-Gonzalbez, Francisco J. Mas-Ruiz and Aurora Calderon-Martinez