International Journal of Market Research - Recent Issues



Sep 7, 2010

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CALL FOR PAPERS


	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

	Editorial

	The marketer researcher's manifesto Peter Mouncey and Susan Baker

	Cognitive evaluation: prompts used to measure sponsorship awareness David Bednall, Martin Hirons, John A. Tripodi and Max Sutherland

	Response order effects - how do people read? Bobby Duffy

	Combining revealed and stated preferences to forecast customer behaviour: three case studies Peter C. Verhoef and Philip Hans Franses

	The effect of incentives in web surveys: application and ethical considerations Nesrin Cobanoglu and Cihan Cobanoglu

	Improving email response in a permission marketing context Hege Brandal and Ray Kent

	Determinants of internet advertising effectiveness: an empirical study George Baltas