International Journal of Market Research - Recent Issues



Sep 7, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

	Editorial

	Developments in outputs from the 2001 Census Barry Leventhal

	Evaluative and descriptive response patterns to negative image attributes Jennifer Romaniuk and Maxwell K. Winchester

	Development and validation of a brand trust scale Maria Jesus Yague-Guillen, Jose Luis Munuera-Aleman and Elena Delgado-Ballester

	A comparison of approaches to Importance-Performance Analysis Donald R. Bacon

	Information processing: a critical literature review and future research directions Graham Spickett-Jones and Philip J. Kitchen

	David takes on Goliath: an analysis of survey evidence in a trademark dispute Philip Gendall and Janet Hoek