International Journal of Market Research Market Research Society
       Sep 9, 2010 

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Measuring the value added by marketing: what is the role for market research?

Measuring the value added by market research

Research in the public sector
Valuing content in a digital world: the role of market research

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).


 Volume 52 (2010):
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 51 (2009):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 50 (2008):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 49 (2007):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 48 (2006):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 47 (2005):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 46 (2004):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 45 (2003):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 44 (2002):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Editorial
Dr David Smith

 Structuring and Measuring the Size of Business Markets
Phyllis Macfarlane

 Egotists, Idealists and Corporate Animals - Segmenting Business Markets
Andy Dexter

 Gaining Insight on Business and Organisational Behaviour: the Qualitative Dimension
Neil McPhee

 eB2B: Analysis of Business-to-Business e-Commerce and How Research Can Adapt to Meet Future Challenges
Darren Noyce

 Travel Broadens the Mind - The Case for International Research
Stephen Connell

 Applying Business-to-Business Evidence: The Client's View
Bill Marshall and Louise Ritchie


 Volume 43 (2001):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 42 (2000):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 41 (1999):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 40 (1998):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 39 (1997):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 38 (1996):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 37 (1995):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 36 (1994):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 35 (1993):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 34 (1992):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 33 (1991):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 32 (1990):
    Quarter 4
    Quarter 3

 Volume 29 (1987):
    Quarter 1

 Volume 28 (1986):
    Quarter 4

 Volume 18 (1976):
    Quarter 4
    Quarter 2

 Volume 14 (1972):
    Quarter 2

 Volume 08 (1966):
    Quarter 4

 Volume 07 (1966):
    Quarter 3


Market Research Society