International Journal of Market Research - Recent Issues



Sep 9, 2010

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CALL FOR PAPERS


	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 44 (2002):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 43 (2001):

Quarter 4

Quarter 3

	Editorial

	Two Tribes Divided by a Common Language? The True Nature of the Divide Between Account Planners and Market Researchers Merry Baskin and Neil Coburn

	Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty Magne Supphellen and Herbjørn Nysveen

	The prevalence of child abuse and neglect: a study of young people Pat Cawson, Corrine Wattam, Sue Brooker and Graham Kelly

	An innovative unified brand and market measurement system for strategic investment decisions Tim Baker and Martin Callingham

	Whenever I hear the word 'paradigm' I reach for my gun: how to stop talking and start walking David Smith and Andy Dexter