International Journal of Market Research - Recent Issues



Sep 7, 2010

LOG-IN


	Username
	Password
	Not a subscriber?

ARCHIVE SEARCH


	Register for free content alerts

CALL FOR PAPERS


	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 44 (2002):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 43 (2001):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

	Editorial

	Informed Eclecticism: A Research Paradigm for the 21st Century Andy Barker, Nigel Spackman and Clive Nancarrow

	Perceived Reasons for the Success of the UK Market Research Industry Clive Boddy

	The Relationship Between Customer and Supplier Perceptions of the Manufacturer's Market Orientation and It's Business Performance Fred Langerak

	A Cross–cultural/cross national Study of Influencing Factors and Socially Desirable Response Biases Deborah Owens, Charles Pettijohn and Bruce D. Keillor

	Measuring Consumer Brand Confusion to Comply with Legal Guidelines Ide Kearny and Vincent-Wayne Mitchell

	The No–Choice Alternative in Conjoint Choice Experiments Wagner Kamakura and Rinus Haaijer