International Journal of Market Research Market Research Society
       Sep 7, 2010 

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Measuring the value added by marketing: what is the role for market research?

Measuring the value added by market research

Research in the public sector
Valuing content in a digital world: the role of market research

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).


 Volume 52 (2010):
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 51 (2009):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 50 (2008):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 49 (2007):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 48 (2006):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 47 (2005):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 46 (2004):
    Quarter 4
    Quarter 3
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    Quarter 1

 Volume 45 (2003):
    Quarter 4
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 Volume 44 (2002):
    Quarter 4
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 Volume 43 (2001):
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 Volume 42 (2000):
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 Volume 41 (1999):
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 Volume 40 (1998):
    Quarter 4

 Public Transport: The Role of Mystery Shopping in Investment Decisions
Justin Gutmann and Alan Wilson

 An Integrated Model of Category Demand and Brand Choice
George Baltas

 Non-Probability Sampling for WWW Surveys: A Comparison of Methods
Tim Duhamel, Fred Langerak and Niels Schillewaert

 Exploratory Results on the Antecedents and Consequences of Green Marketing
Mark van der Veen, Ed Peelen and Fred Langerak

 Comparison of Election Predictions and Candidate Choice on Political Polls
Malcolm S. McLeod Jr, Laura T. Flannely and Kevin J. Flannelly

 The Tea Bag Experiment: More Evidence on Incentives in Mail Surveys
Mike Brennan, Janet Hoek and Philip Gendall

 Comparing Response Rate, Response Speed and Response Quality of Two Methods of Sending Questionnaires: E-mail vs. Mail
Alan C. B. Tse

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 Volume 39 (1997):
    Quarter 4
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 Volume 38 (1996):
    Quarter 4
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 Volume 37 (1995):
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 Volume 36 (1994):
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 Volume 35 (1993):
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 Volume 34 (1992):
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 Volume 33 (1991):
    Quarter 4
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 Volume 32 (1990):
    Quarter 4
    Quarter 3

 Volume 29 (1987):
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 Volume 28 (1986):
    Quarter 4

 Volume 18 (1976):
    Quarter 4
    Quarter 2

 Volume 14 (1972):
    Quarter 2

 Volume 08 (1966):
    Quarter 4

 Volume 07 (1966):
    Quarter 3


IJMR is published every two months for The Market Research Society by Warc
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