International Journal of Market Research - Recent Issues



Sep 7, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 44 (2002):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 43 (2001):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 42 (2000):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 41 (1999):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 40 (1998):

Quarter 4

Quarter 3

Quarter 2

	The Scope for Reducing Refusals in Household Surveys: An Investigation Based on Transcripts of tape-recorded Doorstep Interactions Pamela Campanelli and Patrick Sturgis

	A Flexible Model for Consumer Choice in Packaged Goods Markets George Baltas and Peter Doyle

	Cluster-Based Market Segmentation: Some Further Comparisons of Alternative Approaches Catherine M Schaffer and Paul E Green

	The Effect of Preliminary Notification Letter on Response to a Postal Survey of Young People Peter Lynn and Stephen Taylor

	Broken Down by Age and Sex - Exploring the Way we Approach the Elderly Customer Nick Long

	'Bringing It All Back Home' - Using RDD Telephone Methods for large-scale Social Policy and Opinion Research in the UK Dominic McVey, Nick Moon and Iain Noble