International Journal of Market Research Market Research Society
       Sep 9, 2010 

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Measuring the value added by marketing: what is the role for market research?

Measuring the value added by market research

Research in the public sector
Valuing content in a digital world: the role of market research

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).


 Volume 52 (2010):
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 51 (2009):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 50 (2008):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 49 (2007):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 48 (2006):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 47 (2005):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 46 (2004):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 45 (2003):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 44 (2002):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 43 (2001):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 42 (2000):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 41 (1999):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 40 (1998):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 The Best Shopping Trip? How Tesco Keeps the Customer Satisfied
Tim Mason

 Development of Petrol Retailing in the UK
Jonathan Shingleton

 Understanding Need. States and their Role in Developing Successful Marketing Strategies
Nicky Riley and Alison Leith

 Supporting the Category Management Challenge: How Research Can Contribute
Danielle Pinnington and Maureen Johnson

 Grocery Retailing and the Loyalty Card
Judith Passingham


 Volume 39 (1997):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 38 (1996):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 37 (1995):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 36 (1994):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 35 (1993):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 34 (1992):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 33 (1991):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 32 (1990):
    Quarter 4
    Quarter 3

 Volume 29 (1987):
    Quarter 1

 Volume 28 (1986):
    Quarter 4

 Volume 18 (1976):
    Quarter 4
    Quarter 2

 Volume 14 (1972):
    Quarter 2

 Volume 08 (1966):
    Quarter 4

 Volume 07 (1966):
    Quarter 3


IJMR is published every two months for The Market Research Society by Warc
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