International Journal of Market Research Market Research Society
       Sep 7, 2010 

LOG-IN
Username 
PasswordClick to log in
Not a subscriber?

ARCHIVE SEARCH
Click to start searching


Register for free content alerts

CALL FOR PAPERS
Measuring the value added by marketing: what is the role for market research?

Measuring the value added by market research

Research in the public sector
Valuing content in a digital world: the role of market research

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).


 Volume 52 (2010):
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 51 (2009):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 50 (2008):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 49 (2007):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 48 (2006):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 47 (2005):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 46 (2004):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 45 (2003):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 44 (2002):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 43 (2001):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 42 (2000):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 41 (1999):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 40 (1998):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 39 (1997):
    Quarter 4

 The power of public opinion: Diana, Princess of Wales
Robert Worcester

 An approach to fusing market research with database marketing
Barry Leventhal

 Estimating the worth of product characteristics
Silver Mick and Christos Ioannidis

 Probabilistic segmentation modelling
Byron Sharp, Sandra Luxton and Christopher Riquier

 Horses for courses: stewarding brands across borders in times of rapid change
Linda Caller and Sheila Byfield

 Application of basic statistics for improving quality control, operating efficiency and analysis sensitivity
Richard Goosey and Jeremy Wyndham

 Questionnaire colour and mail survey response rate
Gavin Thomas and Francis Buttle

    Quarter 3
    Quarter 2
    Quarter 1

 Volume 38 (1996):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 37 (1995):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 36 (1994):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 35 (1993):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 34 (1992):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 33 (1991):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 32 (1990):
    Quarter 4
    Quarter 3

 Volume 29 (1987):
    Quarter 1

 Volume 28 (1986):
    Quarter 4

 Volume 18 (1976):
    Quarter 4
    Quarter 2

 Volume 14 (1972):
    Quarter 2

 Volume 08 (1966):
    Quarter 4

 Volume 07 (1966):
    Quarter 3


IJMR is published every two months for The Market Research Society by Warc
© Warc Ltd 2010.   Terms & Conditions		Market Research Society