International Journal of Market Research - Recent Issues



Sep 7, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 44 (2002):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 43 (2001):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 42 (2000):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 41 (1999):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 40 (1998):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 39 (1997):

Quarter 4

Quarter 3

Quarter 2

	DIY: Consumer driven research Caryl Varty and Frances Yelland

	Are the opinion polls ready for 1997 John Curtice

	The Likert scale revisited Gerald Albaum

	Mystery customer research: cognitive processes affecting accuracy Carolyn C Preston, Andrew Colman and Lisa J Morrison

	Single source - a new analysis Simon Broadbent

	Measuring service quality: a test-retest reliability investigation of SERVQUAL Ka Shiing Woo and Simon S K Lam

	Collecting information from groups: a comparison of two methods Douglas R Hausknecht, Geoffrey N Soutar and Jillian C Sweeny