International Journal of Market Research Market Research Society
       Sep 9, 2010 

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Measuring the value added by marketing: what is the role for market research?

Measuring the value added by market research

Research in the public sector
Valuing content in a digital world: the role of market research

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).


 Volume 52 (2010):
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 51 (2009):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 50 (2008):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 49 (2007):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 48 (2006):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 47 (2005):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 46 (2004):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 45 (2003):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 44 (2002):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 43 (2001):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 42 (2000):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 41 (1999):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 40 (1998):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 39 (1997):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 The trade-off model and its extensions
Dick Westwood, David Beazley and Tony Lunn

 Conditioning and bias in consumer panels - some new results
D. W. C. Ringer, J. St. Jephcott, E. H. Fairclough and S. F. Buck

 The effect of clustering on costs and sampling errors of random samples
Paul Harris

 The utility to market research of the classification of residential neighbourhoods
Ken Baker, Colin McDonald and John Bermingham

 Interviewer variability
Martin Collins

 Pricing research techniques
Chris Blamires

 How do consumers feel advertising works?
Colleen Ryan and Wendy Gordon

 The use of interaction coding and follow-up interviews to investigate comprehension of survey questions
Wendy Sykes and Jean Morton-Williams

 A discussion on the use of sensitivity panels in market research
William Schlackman

 How do you like your data: Raw, al dente or stewed?
Bill Blyth and Tim Bowles

 What have we learned from researching AIDS?
John Samuels and Simon Orton

 The application of geodemographics to retailing
Maureen Johnson

 Data fusion: An appraisal and experimental evaluation
John O’Brien, Paul Harris and Ken Baker

 Small is beautiful but difficult
David Smith


 Volume 38 (1996):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 37 (1995):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 36 (1994):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 35 (1993):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 34 (1992):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 33 (1991):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 32 (1990):
    Quarter 4
    Quarter 3

 Volume 29 (1987):
    Quarter 1

 Volume 28 (1986):
    Quarter 4

 Volume 18 (1976):
    Quarter 4
    Quarter 2

 Volume 14 (1972):
    Quarter 2

 Volume 08 (1966):
    Quarter 4

 Volume 07 (1966):
    Quarter 3


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