International Journal of Market Research - Recent Issues



Sep 7, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 44 (2002):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 43 (2001):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 42 (2000):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 41 (1999):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 40 (1998):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 39 (1997):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 38 (1996):

Quarter 4

Quarter 3

Quarter 2

	What is brand equity anyway, and how do you measure it? Paul Feldwick

	Divided by a common language Mary Goodyear

	Music making in Great Britain Richard Morris and Mike Cooke

	Qualitative recruitment report of the industry working party

	Issues in customer information management Linda Peters and Keith Fletcher

	Do interviewers follow telephone survey instructions? James E. Nelson and Pamela Kiecker

	Capturing sensitive data from young people in a household setting Rachel Smith

	Exploring the atmosphere created by focus group interviews: comparing consumers' feelings across qualitative techniques Edward F Fern and Terry Bristol