International Journal of Market Research - Recent Issues



Sep 9, 2010

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CALL FOR PAPERS


	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 52 (2010):

Issue 4

Issue 3

Issue 2

Issue 1

Volume 51 (2009):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 44 (2002):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 43 (2001):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 42 (2000):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 41 (1999):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 40 (1998):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 39 (1997):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 38 (1996):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 37 (1995):

Quarter 4

Quarter 3

Quarter 2

	Expanding the Market for Marketing Research: changing beliefs, attitudes and corporate culture David Jobber and Richard Elliott

	An Empirical Test of Product Sampling and Couponing Philip Gendall, Mike Brennan and Dalton McGuinness

	The Effect of Discount Coupons and Gifts on Mail Survey Response Rates Among High Involvement Respondents F J Madden and S P Kalafatis

	Reliance on Brands by Young Children Cynthia Fraser Hite

	Handedness Bias in Preference Rating Scales Michael Kirk-Smith