International Journal of Market Research Market Research Society
       Sep 7, 2010 

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Measuring the value added by marketing: what is the role for market research?

Measuring the value added by market research

Research in the public sector
Valuing content in a digital world: the role of market research

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).


 Volume 52 (2010):
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 51 (2009):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 50 (2008):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 49 (2007):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 48 (2006):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
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    Issue 1

 Volume 47 (2005):
    Issue 6
    Issue 5
    Issue 4
    Issue 3
    Issue 2
    Issue 1

 Volume 46 (2004):
    Quarter 4
    Quarter 3
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    Quarter 1

 Volume 45 (2003):
    Quarter 4
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 Volume 44 (2002):
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 Volume 43 (2001):
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 Volume 42 (2000):
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 Volume 41 (1999):
    Quarter 4
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 Volume 40 (1998):
    Quarter 4
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 Volume 39 (1997):
    Quarter 4
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 Volume 38 (1996):
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 Volume 37 (1995):
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 Volume 36 (1994):
    Quarter 4
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 Volume 35 (1993):
    Quarter 4

 The Hidden Dimensions of Marketing
Gabriele Morelle

 Non-Conscious Processes and Semantic Image Profiling
Andrew Hill

 Choosing and Using Contraceptives: Integrating Qualitative and Quantitative Research Methods in Family Planning
Sue High, Ian Diamond and Philip J Cooper

 A Nation of Liars? Opinion Polls and the 1992 Election
Ivor Crewe

 A New Methods of Predicting Voting Behaviour
Philip J Gendall and Janet A Hoek

 Consumer Research in the Development Process of Major Innovation
Jan Schoormans and Roland Ortt

    Quarter 3
    Quarter 2
    Quarter 1

 Volume 34 (1992):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 33 (1991):
    Quarter 4
    Quarter 3
    Quarter 2
    Quarter 1

 Volume 32 (1990):
    Quarter 4
    Quarter 3

 Volume 29 (1987):
    Quarter 1

 Volume 28 (1986):
    Quarter 4

 Volume 18 (1976):
    Quarter 4
    Quarter 2

 Volume 14 (1972):
    Quarter 2

 Volume 08 (1966):
    Quarter 4

 Volume 07 (1966):
    Quarter 3


Market Research Society