Peter Mouncey
Editorial of IJMR Vol. 50, No. 3 (2008). ...

Mike Savage and Roger Burrows
It is commonplace to argue that the proliferation of new kinds of data and information has created huge social changes that we still do not really understand. One interesting example is the worry of social scientists that their preferred data sources and modes of analysis are being challenged by the rise of new digital data sources. In this situation, where data on whole popula ...

Benjamin Healey and Philip Gendall
Three versions of a question for establishing the age of respondents were tested in two surveys. All three questions had very low non-response rates; however, asking ‘How old are you?’ in a mail survey and ‘What age range are you in?’, together with a drop-down response menu, in an online survey produced significantly higher proportions of incorrectly reported ages. Thus, the b ...

John May
Rationing of National Health Service expenditure is inevitable, difficult, controversial, and it is unusual for the public to have a direct say in setting healthcare spending priorities at the local level. This paper presents a case study of public involvement in the allocation of some £60 million by a Primary Care Trust in North West London. Market research based techniques we ...

Mélani Prinsloo
Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present problems in the paucity of information available and a desperate shortage of skilled information gatherers. This leaves those needing information with two alternatives: to import and ...

Jenni Romaniuk and Maxwell Winchester
This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were current users, past users or had never tried a brand. The major finding of this study was that past users of a brand consistently ha ...

Zhang Xin-an, Nicholas Grigoriou and Li Ly
China is a large heterogeneous market with diversified consumer behaviour in different regions. This study aims to examine personal value differences between consumers in China’s inland and coastal regions, and further examine their influence on retail buying decisions. Data are collected from coastal cities (Shanghai and Guangzhou) and inland cities (Chengdu and Harbin) using ...

Seppo Laaksonen
Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampling units (PSUs) within each stratum, to choose some of these with probability proportional to size (first stage) and, finally, to draw sampled units randomly within each cluster ( ...

Justin Gutmann
A book review of The emotionally intelligent team: understanding and developing the behaviors of success, by Marcia Hughes and James Bradford Terrell, Jossey-Bass, 2007. ...

Adam Phillips
A book review of Roger Jowell, Caroline Roberts, edited by Rory Fitzgerald and Caroline Eva, Sage Publications, 2007. ...