Peter Mouncey
In his editorial, Peter Mouncey summarises the key messages from the Research Methods Forum, held at the Royal Society in London. He also introduces the topics covered for IJMR issue 52,1 2010. ...

Louise Cretton
In her editorial, Louise Cretton argues in favour of procurement in the area of market research, which at present is in its infancy. Procurement professionals are focused on two main targets: managing cost/value to the business and establishing an appropriate roster of agencies to meet business information needs. Cretton expects that procurement will only grow in influence and ...

Niall M. Adams
As a data analysis technology, data mining has matured to the extent that there are now a number of sophisticated commercial software packages available. The purpose of this article is to explore what data mining has become, its relationship to statistics and its relevance in market research. ...

Paul Whiteley, Marianne Stewart, David Sanders and Harold Clarke
This paper examines the influence of institutions and other contextual variables in a set of individual-level models of political participation, using a multi-level modelling strategy. It uses data from Citizenship Survey of the International Social Survey Programme conducted in 2004, to model relationships in many of the world’s democracies. It examines the effects of variable ...

George Christodoulides and Leslie de Chernatony
Although there is a large body of research on brand equity, little in terms of a literature review has been published on this since Feldwick’s (1996) paper. To address this gap, this paper brings together the scattered literature on consumerbased brand equity’s conceptualisation and measurement. Measures of consumerbased brand equity are classified as either direct or indirect. ...

Steven Bellman, Anika Schweda and Duane Varan
Contrary to a key assumption of the TV industry, interaction with digital interactive TV (iTV) programmes and ads is driven as much by social motivations as it is by information seeking. This insight was revealed by a survey of a representative sample of 867 digital TV households in the UK, which has one of the largest and most experienced digital iTV audiences in the world. Th ...

Gorm Gabrielsen, Tore Kristensen and Judith Lynne Zaichkowsky
A series of studies is presented which investigates preference among similar but different designs within a product category. The variables of price, brand name and ‘priming designer’ are shown to shift preferences. Without brand names, consumers prefer a well-designed object. When supplied with information about brand names and designer, they may shift their preferences to des ...

Frederic Marimon, Richard Vidgen, Stuart Barnes and Eduard Cristóbal
The purpose of this paper is twofold: first, to assess the applicability of the four dimensions of online service quality, as proposed in the E-S-QUAL scale, to the setting of an online supermarket; and, second, to propose and test a model that links these e-quality dimensions with loyalty and purchasing behaviour in the setting of an online supermarket. An online questionnaire ...

Roy Langmaid
These notes describe the nature of listening and some assumptions that lead us to hear what we want to hear rather than the intentions of the speaker. They go on to focus on the idea of co-creation and stress the importance of the creative component in that term. It is this element that transforms co-creation into something unique, original and compelling. The notes conclude wi ...

Alan Wilson
Alan Wilson reviews the book by Don Tapscott, author and co-author of Wikinomics, Paradigm Shift and the Digital Economy. ...

Eleanor Shaw
Eleanor Shaw reviews the book by Iain Ellwood with Sheila Shakar on the influence of women as consumers. ...