International Journal of Market Research - Coming Up



Mar 10, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

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	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

COMING UP

Papers accepted for publication in future issues of IJMR include:

Intra-intercategory effects in the modelling of store brand market share
Rubio & Yagüe

Brand performance: loyalty, switching and appeal across segments. Surely sportswear brands like Nike are different?
Dawes

A framework for designing new products and services
García & Segura

The importance of social motives for watching and interacting with digital television
Bellman, Schweda & Varan

Essence: the structure and dymanics of the brand
Barnham

The bicultural value system: undertaking research amongst ethnic audiences
Sekhon & Szmigin

Research into questionnaire design: a summary of the literature
Lietz

Ethics in practice: using compliance techniques to boost telephone response rates
Bednall