International Journal of Market Research - Coming Up



May 16, 2008

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CALL FOR PAPERS


	Submit papers for the forthcoming special issue: Web 2.0

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

COMING UP

Papers accepted for publication in future issues of IJMR include:

Segmenting food markets: the role of ethnocentrism and lifestyle in understanding purchasing intentions
Kavak & Gumusluoglu

Integrating marketing intelligence sources: reconsidering the role of the salesforce
Le Meunier-FitzHugh & Piercy

Understanding the buzz that matters: negative versus positive word-of-mouth
Samson

Developing reliable online polls
Sparrow

The Live or Digital Interviewer: A comparison between CASI, CAPI and CATI with respect to differences in response behaviour
Bronner & Kuijlen

The role of ad memory in ad persuasion – rethinking the hidden persuaders
Goode

IJMR is published every two months for The Market Research Society by the World Advertising Research Center
© World Advertising Research Center Ltd 2008. Terms & Conditions