| CALL FOR PAPERS | | | Measuring the value added by marketing: what is the role for market research?
| | | Measuring the value added by market research
| | | Research in the public sector | | | Valuing content in a digital world: the role of market research | | | |  | | |
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| ABOUT MRS | | | The Market Research Society is the world's largest international membership organisation for professional research practitioners. | | | | | | |
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| | EDITORIAL BOARDEDITOR-IN-CHIEF
Peter Mouncey FMRS FIDM Biog
Consultant and Visting Fellow at Cranfield University.
EXECUTIVE EDITORIAL BOARD
Professor Martin Callingham FMRS Biog
Visiting Professor at Birbeck College, University of London.
Mike Cooke FMRS Biog
Global Director of Online Research and Strategy, GfK NOP
Louise Cretton Biog
Director, Market Evaluer
Philly Desai FMRS Biog
Director, Turnstone Research
Bobby Duffy Biog
Ipsos MORI
Andrew Green Biog
Chief Marketing Officer, Ipsos.
Corrine Moy FMRS Biog
Global Director of Marketing Sciences, GfK NOP.
Dr Agnes Nairn Biog
E.M. Lyon Business School
Adam Phillips FMRS Biog
Consultant and MD of Real Research.
BOOK REVIEW EDITOR
Professor Alan Wilson Biog
University of Strathclyde
EDITORIAL ADVISORY BOARD
Dr Vicki Arbes
Open Mind Research Group
Richard Asquith
BMRB
Ken Baker
Ken Baker Associates
Peter Bartram
PB Consulting
Merry Baskin
Baskin Shark
Bill Blyth
TNS
Jim Blythe
University of Plymouth
Ian Brace
TNS
Sue Brooker
National Centre for Social Research
Simon Chadwick
Cambiar LLC
Barbie Clarke
Family, Kids and Youth
Martin Collins
Opinionpanel Research
Pete Comley
Virtual Surveys
Spike Cramphorn
add+impact
Philly Desai
Turnstone Research
Professor Don Dillman
Washington State University
Erwin Ephron
Ephron Papazian Ephron
Sally Ford-Hutchinson
The Thinking Shop
Sarah Fryer
Hall & Partners
Peter Furness
Peter Furness Ltd
Richard Goosey
Harris Interactive
Wendy Gordon
Acacia Avenue
Professor Chris Hackley
Royal Holloway, University of London
Paul Harris
Paul Harris Associates Ltd
Caroline Hayter
Acacia Avenue
Nigel Hollis
Millward Brown
Jonathan Jephcott
Synovate
Professor Roger Jowell
City University
Peter Kellner
YouGov
Rachel Kennedy
University of South Australia; Ehrenberg-Bass Institute
Claire Labrum
Strictly Financial
Barry Leventhal
BarryAnalytics
Tim Macer
Meaning
Phyllis MacFarlane
GfK NOP
Colin McDonald
McDonald Research
Professor Malcolm McDonald
Cranfield University
Lord McIntosh
Erhard Meier
Ipsos MORI
Virginia Monk
Network Research & Marketing
Nick Moon
GfK NOP
Rory Morgan
Research International
Professor Shintaro Okazaki
Autonomous University of Madrid
Professor Colm O’Muircheartaigh
Irving B. Harris Graduate School
Professor Nigel Piercy
University of Warwick
Professor Leyland Pitt
Simon Fraser University
Ray Poynter
The Future Place
Malcolm Rigg
Policy Studies Institute
Caroline Roberts
Stanford University
James Rothman
James Rothman Market & Economic Research
Marko Sarstedt
University of Munich
Professor Don E. Schultz
Northwestern University
Anjul Sharma
Synovate
David Smith
DVL Smith Group
Ineke Stoop
Netherlands Institute for Social Research
Neil Swan
RS Consulting
Humphrey Taylor
Harris Interactive
Professor Michael Thomas
University of Strathclyde
Ginny Valentine
Semiotic Solutions
Professor Richard Webber
Kings College London
Richard Windle
Ipsos
BIOGRAPHIES
Peter Mouncey FMRS FIDM
Independent consultant and Visiting Fellow at Cranfield School of Management, specialising in key account management, CRM, market research and marketing metrics. Also Director of Research at the Institute of Direct Marketing and a member of the Executive Editorial Board of ‘Interactive Marketing’. Formerly responsible for Group Marketing Services & CRM Strategy at the Automobile Association, Peter Mouncey has presented at numerous conferences on marketing-related topics and has published widely.
Martin Callingham FMRS
Visiting Professor at Birkbeck College (London University), developing new ways of classifying areas, modelling their properties and handling flow data. Formerly Group Market Research Director at Whitbread responsible for market research, spatial analysis and direct marketing groups. Formerly Chairman of AURA, Council member of ESOMAR and Council member for the Association of Geographic Information.
Mike Cooke FMRS
A Fellow of the Market Research Society, Mike has been in research since 1972 and held many industry positions. He is on the board of GfK NOP Research Group, as Global Director responsible for online research and strategy. He has been Vice Chairman of the British MRS and has served on the Executive of the Social Research Association and on the Council of the Association of Management Sciences. He is a Trustee of the Marketing Sciences Institute.
Louise Cretton
Louise Cretton is trained in both qualitative and quantitative research, but with a particular interest in the former, and specialises in branding and communication research, strategic applications of research, and the values and drivers of unconscious decisions. She is Director of Principal Ventures and Market Evaluer, and Non-Executive Director of Pittards plc. From 1999–2007, she was Board Director of Leapfrog Research and Planning, and from 1992–1998 she was at Bournemouth University, firstly as Principal Lecturer and then Marketing Director. She previously worked at NOP, The Creative Business, McCann Erickson and Coca-Cola. She has been Chair of the MRS Conference Awards and is a member of the MRS Academic/Practitioner group.
Philly Desai FMRS
Philly Desai is the founder of Turnstone Research, a qualitative research agency founded to bring together approaches from the worlds of academic and commercial research. He specialises in social research and has worked for government departments and a range of other public bodies, focusing on issues such as crime, health, education and youth cultures. Philly has a particular interest in ethnographic and observational research methods, and is the author of “Methods beyond interviewing in qualitative market research” (Sage 2002).
Bobby Duffy
Bobby joined MORI in 1994 after graduating in Economics/Social and Political Science from St John’s College, Cambridge. He has focused on social and public opinion research since, including work for most government departments and a large number of other public bodies. He has led the public perceptions elements of a large number of major evaluations of government policy, as well as running studies for No 10 and the Cabinet Office to feed into the Public Service element of the Policy Review and changes to how the government's legislative programme is communicated to the public. He has also spent time working in the Prime Minister's Strategy Unit, exploring drivers of life satisfaction.
Andrew Green
Andrew is Chief Marketing Officer for the Global Media division of Ipsos. In his 26 year career he has worked in six countries across three continents. In 1998 Advertising Age named him as Media Innovator for his work setting up television audience research in China. He has written or contributed to two books on broadcasting in Asia including Television in Contemporary Asia (Sage, 2000) and From Mao to the Millennium: Chinese Broadcasting in Transition (BMRB, 2001). He sits on the editorial advisory boards of both Admap and the International Journal of Advertising and has been a member of the programme committee for the Worldwide Readership Symposium since 1993. Andrew has over 100 references on Warc including 69 published articles and conference papers.
Corrine Moy FMRS
Global Director of Marketing Sciences at GfK NOP, a Board Director of NOP Research UK and involved in the design and analysis of virtually all major surveys at NOP. A Chartered Statistician and fellow of the Royal Statistical Society, Corrine Moy advises and lectures widely on statistics for various organisations. She is a leading member of the Census Interest Group of the MRS and was joint editor of the MRS Guide to the Census (2001). She has published a number of papers in industry journals and won the best technical award for papers presented at the 1995 and 1999 MRS Conferences. Her main research interests are sampling methodology and multivariate analysis.
Dr Agnes Nairn (BA, MA, MBA, PhD)
Agnes Nairn is a lecturer in marketing at E.M. Lyon, previously she was Senior Lecturer in Marketing at the University of Bath. Agnes' first degree was from Cambridge after which she worked in Sri Lanka and the US before becoming commercial manager of a leading worldwide tour operator. After an MBA she worked as a director for a market research agency. She has taught MBA programmes in the UK, Denmark and Greece and has presented at conferences in Europe and the USA. Her research to date has delved into the concept of market segmentation (social construction of market segments, ethics of segmentation, misuse of statistics in segmentation, gender segmentation for direct marketing, attitude to risk as a segmentation variable). She is now looking at the segment of primary school children and is studying the roles which brands play in their everyday lives.
Adam Phillips FMRS
Research consultant and MD of Real Research. Member of ESOMAR Council and Chair of ESOMAR’s Public Standards Comimittee. Member of the Press Complaints Commission and the Financial Services Consumer Panel. Previous roles include MD of ATR UK, MD of Euroquest, Deputy MD of BMRB, MD of Mass Observation and CEO of Winona Research in the USA. Also had spells at Research International and Unilever. Former Chairman of the MRS.
Professor Alan Wilson
Alan Wilson is Professor of Marketing at the University of Strathclyde Business School and Head of the Marketing Department. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. His textbook, Marketing Research: An Integrated Approach is in its second edition. He regularly acts as a marketing and market research advisor to a number of public and private organisations. He is also a full member of the Chartered Institute of Marketing, a Council member of The Market Research Society and he chairs the Society’s Professional Development Advisory Board.
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