| CALL FOR PAPERS | | | Measuring the value added by marketing: what is the role for market research?
| | | Measuring the value added by market research
| | | Research in the public sector | | | Valuing content in a digital world: the role of market research | | | |  | | |
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| ABOUT MRS | | | The Market Research Society is the world's largest international membership organisation for professional research practitioners. | | | | | | |
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| | ABOUT IJMRThe International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to:- KEEP abreast of cutting-edge developments
- APPLY new research approaches to your business
- UNDERSTAND new tools and techniques
- LEARN from the world’s leading research thinkers
- STAY at the forefront of your profession
COVERING EVERY ASPECT OF RESEARCH
The journal publishes cutting-edge articles across the entire spectrum of marketing and social research:- New quantitative and qualitative techniques – from sampling to semiotics
- Advances in research applications including research into brands, advertising and product development
- Specialist fields such as pharmaceutical research
- Applying new research findings
View Sample Articles
WRITTEN AND EDITED BY EXPERTS
Prior to publication, every article is subject to a quality-control process by the editors and an international editorial board of research experts. |
