Editorial: Engaging practitioners and academics
Peter Mouncey
Viewpoint: Survey research - two types of knowledge
Patten Smith
How to improve brand tracking research: A frozen pizza case study
Keith Chrzan and Douglas Malcolm
Election forecasting: Development of the Constant Sum Scale to be used in telephone surveys
Mathew Packaral, Phil Harris and Chris Rudd
The bi cultural value system: Undertaking research amongst ethnic audiences
Yasmin Kaur Sekhon and Isabelle Szmigin
On the retail service quality expectations of Chinese shoppers
Juan (Gloria) Meng, John H. Summey, Neil C. Herndon and Kenneth K Kwong
Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Leif E. Hem and Nina M. Iversen
A framework for designing new products and services
Rubén Huertas García and Carolina Consolación Segura
Book review: Dan Ariely - Predictably Irrational
Agnes Nairn
Book review: David Birks and Tim Macer - Marketing Research: Critical Perspectives on Business and Management
Alan Wilson
 Full Table of Contents & Abstracts
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