 Editorial
Peter Mouncey  The future of market research
Ian Lewis  IJMR Young Research Writer award 2011 Winning Entry: Switched on - a methodological innovation to overcome the research challenge of memory and measurement within media habits
Sara Sheridan  IJMR Young Research Writer award 2011 Finalist: Ownership and change - a case study of action research in Kenya
Rosie McLeod  IJMR Young Research Writer award 2011 Finalist: Auto-ethnography - how respondent researchers helped bring ethnography in from the cold
Charlie Richards  Survey methods in an age of austerity: driving value in survey design
Joel Williams  The growing efficacy of telephone political canvassing at the 2005 and 2010 British general elections
Charles Pattie and Ron Johnston  An improved, practical model of consumer choice
Len Marchant, Phil Prescott and Nic Jackson  Using card-based games to enhance the value of semi-structured interviews
Jennifer Rowley, Rosalind Jones, Magda Vassiliou and Sonya Hanna  International segmentation: towards a third path between global and national
Bertrand Belvaux and Nathalie Guibert  Adjusting self-reported attitudinal data for mischievous respondents
Michael R. Hyman and Jeremy J. Sierra  Aradhna Krishna (ed.) - Sensory marketing: research on the sensuality of products
Iliana Katsaridou  David Marshall (ed.) - Understanding children as consumers
Kathy Hamilton 

Full Table of Contents & Abstracts
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| IJMR Young Research Writer Award 2011 |  |  | Congratulations to Sara Sheridan of Firefish, winner of the IJMR Young Research Writer Award 2011. Click on the link below to read the winning paper as well as the two finalists.
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