



| CALL FOR PAPERS |  |  | Measuring the value added by marketing: what is the role for market research?
|  |  | Measuring the value added by market research
|  |  | Research in the public sector |  |  | Valuing content in a digital world: the role of market research |  |  |  |  |  |  |
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| ABOUT MRS |  |  | The Market Research Society is the world's largest international membership organisation for professional research practitioners. |  |  |  |  |  |  |
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|  | The International Journal of Market Research (IJMR) is the world’s primary source of cutting-edge thinking and ideas about market and social research. | Vol. 52, No. 4, 2010
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