Editorial
Peter Mouncey
The future of market research
Ian Lewis
IJMR Young Research Writer award 2011 Winning Entry: Switched on - a methodological innovation to overcome the research challenge of memory and measurement within media habits
Sara Sheridan
IJMR Young Research Writer award 2011 Finalist: Ownership and change - a case study of action research in Kenya
Rosie McLeod
IJMR Young Research Writer award 2011 Finalist: Auto-ethnography - how respondent researchers helped bring ethnography in from the cold
Charlie Richards
Survey methods in an age of austerity: driving value in survey design
Joel Williams
The growing efficacy of telephone political canvassing at the 2005 and 2010 British general elections
Charles Pattie and Ron Johnston
An improved, practical model of consumer choice
Len Marchant, Phil Prescott and Nic Jackson
Using card-based games to enhance the value of semi-structured interviews
Jennifer Rowley, Rosalind Jones, Magda Vassiliou and Sonya Hanna
International segmentation: towards a third path between global and national
Bertrand Belvaux and Nathalie Guibert
Adjusting self-reported attitudinal data for mischievous respondents
Michael R. Hyman and Jeremy J. Sierra
Aradhna Krishna (ed.) - Sensory marketing: research on the sensuality of products
Iliana Katsaridou
David Marshall (ed.) - Understanding children as consumers
Kathy Hamilton
 Full Table of Contents & Abstracts
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| IJMR Young Research Writer Award 2011 | | | Congratulations to Sara Sheridan of Firefish, winner of the IJMR Young Research Writer Award 2011. Click on the link below to read the winning paper as well as the two finalists.
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| IIM Conference India | | | The Indian Institute of Management is organising a conference on 'Shaping the Future of Research in Marketing in Emerging Economies' to be held in Lucknow in January 2012.
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