International Journal of Market Research Market Research Society
       Feb 9, 2010 

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CALL FOR PAPERS
Measuring the value added by marketing: what is the role for market research?

Measuring the value added by market research

Research in the public sector
Valuing content in a digital world: the role of market research

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

The International Journal of Market Research (IJMR) is the world’s primary source of cutting-edge thinking and ideas about market and social research.
Current issue
Vol. 52, No. 1, 2010



IJMR Research Methods Forum: 'Start listening, stop asking'
Peter Mouncey

Learn to love procurement
Louise Cretton

Perspectives on data mining
Niall M. Adams

Do Institutions really influence political participation? Contextual influences on turnout and participation in the world's democracies
Paul Whiteley, Marianne Stewart, David Sanders and Harold Clarke

Consumer-based brand equity conceptualisation and measurement: a literature review
George Christodoulides and Leslie de Chernatony

The importance of social motives for watching and interacting with digital television
Steven Bellman, Anika Schweda and Duane Varan

Whose design is it anyway? Priming designer and shifting preferences
Gorm Gabrielsen, Tore Kristensen and Judith Lynne Zaichkowsky

Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL
Frederic Marimon, Richard Vidgen, Stuart Barnes and Eduard Cristóbal

IJMR Research Methods Forum: 'Start listening, stop asking': Co-creating the future - Get real: from the viewing facility to the real world
Roy Langmaid

Grown Up Digital: How the Net Generation is Changing Your World - Don Tapscott
Alan Wilson

Wonder Woman: Marketing Secrets for the Trillion-Dollar Company - Iain Ellwood with Sheila Shekar
Eleanor Shaw


 Full Table of Contents & Abstracts



ARTICLE ARCHIVE
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IJMR Research Methods Forum
The recent IJMR Research Methods Forum was a great success. You can read about the conference here.
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