International Journal of Market Research



Sep 3, 2010

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	Measuring the value added by marketing: what is the role for market research?
	Measuring the value added by market research
	Research in the public sector
	Valuing content in a digital world: the role of market research

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

The International Journal of Market Research (IJMR) is the world’s primary source of cutting-edge thinking and ideas about market and social research.

Current issue

Vol. 52, No. 4, 2010

Editorial

Peter Mouncey

Existentialism - a school of thought based on a conception of the absurdity of the universe

Malcolm McDonald

Incorporating demographics into discrete choice analysis: a brief comment

Juan de Dios Ortúzar

Do growing brands win younger consumers?

Katherine Anderson and Byron Sharp

The effects of product-harm crisis on brand performance

Baolong Ma, Lin Zhang, Fei Li and Gao Wang

Product usage and firm-generated word of mouth: some results from FMCG product trials

Alain Samson

Quantification of transcripts from depth interviews, open ended responses and focus groups: Challenges, accomplishments, new applications and perspectives for market research

Marcus Schmidt

Statistical alchemy - the misuse of factor scores in linear regression

Cataldo Zuccaro

The heterogeneous best-worst choice method in market research

Susana Tavares, Margarida Cardoso and José G. Dias

Authenticity: What Consumers Really Want - James H. Gilmore and B. Joseph Pine II

Beverly Wagner

From Prime Time to My Time: Audience Measurement in the Digital Age - Andrew Green

Alan Wilson

Full Table of Contents & Abstracts

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IJMR Research Methods Forum


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