 Editorial: Engaging practitioners and academics
Peter Mouncey  Viewpoint: Survey research - two types of knowledge
Patten Smith  How to improve brand tracking research: A frozen pizza case study
Keith Chrzan and Douglas Malcolm  Election forecasting: Development of the Constant Sum Scale to be used in telephone surveys
Mathew Packaral, Phil Harris and Chris Rudd  The bi cultural value system: Undertaking research amongst ethnic audiences
Yasmin Kaur Sekhon and Isabelle Szmigin  On the retail service quality expectations of Chinese shoppers
Juan (Gloria) Meng, John H. Summey, Neil C. Herndon and Kenneth K Kwong  Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Leif E. Hem and Nina M. Iversen  A framework for designing new products and services
Rubén Huertas García and Carolina Consolación Segura  Book review: Dan Ariely - Predictably Irrational
Agnes Nairn  Book review: David Birks and Tim Macer - Marketing Research: Critical Perspectives on Business and Management
Alan Wilson 

Full Table of Contents & Abstracts
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